Cisco offering four Made-in-Canada partner initiatives
Hot off the press -- this article from channelbuzz.ca about Cisco's new partner program, which we're very pleased to be part of. In it, our very own Christina DiRago explains what we're up to and how it helps us help our customers. Here's an excerpt (or read the full article online)
Canada is leading the way for innovation in the vendor’s worldwide channel programs
In recent discussions, Cisco’s worldwide channel leaders have been talking up Canada.
First, it was Jim Sherriff, who noted after being named the company’s new channel chief for the U.S. and Canada that in previous roles, he loved testing out new programs in Canada for a variety of reasons. More recently, it was Dave O’Callaghan, the company’s new midmarket sales boss, who highlighted the important role Canada was playing in rolling out the company’s new go-to-market model for the 100-to-1,000-seat business segment.
When two top worldwide executives at Cisco mention what’s going on in Canada to that extent, it’s neither a mistake nor lip service. There’s something really going on here.
“We’ve really been using Canada as a testbed,” said Donna Wittmann, vice president of the partner organization at Cisco Canada.
Recently, Cisco Canada offered channel press and analysts (and one blogger) a look at what the Canadian organization is up to in terms of four new programs for partners where Canada is leading the way.